DUBAI, United Arab Emirates (AP) — Dubai and luxury area unit nearly synonymous . town is home to the world's tallest tower, huge artificial islands within the form of palm trees and a fleet of police cars that has a Ferrari, a Lamborghini and a $2.5 million Bugatti Veyron.
Now, to spice up its glamour factor and economy, town has its eyes assault the multi-billion-dollar-a-year international garment industry, that is presently dominated by the U.S., Europe and Japan.
But within the geographical area, Dubai is that the powerhouse, raking in virtually half the region's market share of retail payment.
As people in other parts of the Arab world grapple with protests, violence and turmoil, Dubai's trendy skyscrapers, over-the-top glitz and flair for opulence provide the well-heeled a seemingly endless supply of indulgence and distraction.
Real estate services firm CBRE ranks Dubai as the second-most important destination for international retailers, when London. somewhat over half all major international retailers have shops in Dubai, and a 3rd of all luxury spending within the geographical area happens here, per firm Bain and Company.
But the city's officers wish additional. they need Dubai to evolve into a hub of creative thinking that pulls the region's best designers.
Construction has already begun on a huge project referred to as the Dubai style District, or D3. The site is dedicated to the fashion industry and will house design studios, boutique hotels, high-end residences and, of course, a promenade for searching.
The first section of construction on the one.7 million-square-meter (18 million-square-foot) site will cost around $1 billion and be ready by 2015, same Amina Al Rustamani, CEO of Tecom Investments, that is developing D3.
She says the plan is to bring artistic minds along underneath one umbrella.
"So the thought was like, OK, why cannot we have a tendency to produce a SOHO destination for these designers to be in, one place wherever you have specific events and activities and promotion for tourists to come back and see extremely what is special that Dubai might provide to them?" she same.
With foreigners making up roughly 90 percent of its population, Dubai's designers say town is nice for brand spanking new brands and entrepreneurs WHO wish the globe to require notice. The port city's location links trade routes from east to west.
"Dubai is a melting pot. There area unit over two hundred nationalities here, so there's always a different target audience to cater to without even leaving the country," same Shaimaa Gargash, one amongst 3 Emirati sisters behind the 3-year-old fashion label House of Fatam.
Of $7.6 billion spent in the Middle East on fashion in 2012, simply underneath a third was spent in Dubai alone, according to Bain and Co.
Local designers say there is a misconception that Arab women in the Gulf — who traditionally wear long black robes over their clothes and matching black scarves over their hair and even faces — are not daring when it comes to what they wear underneath and in front of other women.
"They are actually more adventurous than people think," said Lamia Gargash, one of the founders of House of Fatam.
Lebanese designer Zayan Ghandour says fashion is not merely a luxury, but a necessity in this part of the world.
One of three women who own Sauce, a highly sought-after brand of boutique stores with six branches in the United Arab Emirates, Ghandour says the majority of her customers are Gulf Arab women who are not afraid to experiment with bright colors, bling and the latest trends.
"The lady in this part of the world takes her fashion very seriously," she said.
Saudi designer Lama Taher says her brand, Lumi, is selling out across the region because Arab women have learned to value locally made products, rather than only wearing international luxury brands.
"They love to flaunt their beauty, but there are different ways to do it and different platforms. It can be in public, or in (private) gatherings and parties and events," the 27-year-old said.
Capitalizing on the growing interest in local brands, D3 will be built up over the next decade to act as a gateway for emerging designers from South Asia to North Africa.
"We believe Dubai Design District will be different than what you hear about in Milan or Paris. ... We want to create our own identity," Al Rustamani said.
If Dubai wants to offer something unique and authentic, it will have to attract designers from outside the UAE, says Egyptian jeweler Azza Fahmy.
Fahmy, who has been approached by D3 as an adviser, is an icon among young Arab artisans for successfully infusing Egyptian and Islamic art into wearable, modern pieces. She created a line of jewelry for the British Museum inspired by the Muslim Hajj pilgrimage, and her jewelry will be on the runway Sunday during London's Fashion Week, for designer Matthew Williamson's show.
Fahmy says D3 needs more than just buildings to come alive. Ancient metropolises like Cairo and Damascus — where thousands of years of history and civilization are on display in the bazaars, architecture, poetry and cuisine — inspire artists, she said.
"You need to collaborate with the countries around you that already have culture and civilization, each helping one another," she said.
For Dubai, fashion means business.
The retail industry makes up a third of Dubai's economy, according to the Oxford Business Group. Shopping is tax free and the UAE is home to around 40 malls.
The Dubai Mall received more than 75 million visitors last year, nearly half of them tourists, said the mall's developer, Emaar Properties.
To back the growing retail market, Emaar is planning to add 304,000 square meters (3.3 million square feet) of retail space to Dubai Mall.
Another big outlet, The Mall of the Emirates, wants to double its sales and is investing $1 billion over the next five years to add new stores and restaurants.
The expansions are in line with Dubai's plans to increase tourism. The city will host the world Expo in 2020, and officials forecast the 6-monthlong event will attract 17.5 million visitors from outside the Emirates.
Fashion market analyst Cyrille Fabre of Bain and Co. says tourism and fashion drive one another in the UAE. Shopping is the third-largest reason people come to Dubai, he said last year at an event called Fashion Forward that brings together local designers, buyers and industry insiders.
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